The largest body of fresh water in the world, Lake Superior has a pristine beauty that more than equals its size. Measuring 350 miles from east to west and 160 miles north to to south, the lake is larger than the state of South Carolina. Its beautiful shoreline extends for 156 miles of unspoiled landscape around the north and east of Wisconsin. The Apostle Islands, a string of 22 coastal islands located off the tip of the Bayfield Peninsula, provide stunning scenery, as well as lighthouses, sea caves, hiking trails, and sailing.

No matter what your interest, the North Woods hold a plethora of outdoor activities in all four seasons, including snowmobiling, hunting, hiking, canoeing, cross county skiing, horseback riding, golfing, and water sports. Spring and fall fish migrations make northern Wisconsin ideal if you enjoy river, stream, or deep water fishing. The sparsely populated landscape is filled with prairies, wetlands, acres of forests, scenic rivers, ecological diversity and abundant wildlife.