3RNet Blog

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Last Tuesday, 3RNet held its first ever Recruiting for Retention Academy webinar titled, “Laying the Ground Work”. Here are the top five takeaways:

1. Rural and underserved communities want to learn to recruit and retain better.

When we started putting together the first ever Recruiting for Retention Academy, our goal was to get around 80 communities signed up. As of October 10th, the Academy had 425 registrations! Not only were we thrilled by this great turnout, but also with the makeup of the group. Of the 425 attendees:

  • 353 represent rural communities, 43 urban underserved, 21 urban, and 8 frontier
  • 314 communities were located in HPSA areas
  • 144 work for a Critical Access Hospital, and 106 for a Community Health Center

2. No one can do it on their own

Competition is fierce all over the country for healthcare providers, but the issue is exasperated in rural and undeserved communities. These communities often lack dedicated recruitment personnel, and struggle to compete with big city amenities.

One of the key takeaways from the first session was the importance of forming a recruitment team at the local level. Too often, recruitment duties fall onto the CEO, head of human resources, or any one other person. Having multiple people involved with clearly defined roles and responsibilities is vital to the overall success of a community’s recruitment and retention.

3. Data is key

Another key takeaway from the first session was understanding the need for data to support your recruitment/retention plan. If one provider leaves a community, it may not be as easy as finding one other provider to take their place. Communities must consider many factors when determining their recruitment need including demographics of the incoming provider.

As we move towards 2025 and a projected shortage between 12,500 and 31,100 primary care physicians, it is essential for communities to plan and consider evolving workforce trends and demographics.

4. The Academy is more than webinars, it is a learning community

With so many participants from across the nation covering many different roles within their community, it didn’t take long for questions to start popping up during the first session. This was one of the primary goals of the Recruiting for Retention Academy; tailored content to create a participant centered learning experience.

But the learning experience doesn’t only include live webinars and the ability to ask questions. Every Academy participant also is part of a community discussion where they can ask questions, and put out resources to their fellow Academy participants. Learning takes place during webinars, through on demand materials, but also and maybe most importantly, learning happens by Academy communities talking with one another.

5. The best is yet to come

Academy session 1 was great, but we are just beginning to scratch the surface. In the coming months, attendees will hear from national speakers on a variety of topics including incentive programs, social media and other marketing strategies, immigration, forming a retention plan, and much more. To learn more about the Academy and see the full agenda, visit our website at https://academy.3rnet.org/

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